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"Engineering New Product Success: The New Product Pricing Process at Emerson" (PDF)
by Jerry Bernstein and David Macias
A case study published in the international magazine Industrial Marketing Manager
"Amid Weak Inflation Firms Turn Creative To Boost Prices" (PDF)
by Timothy Aeppel
A Wall Street Journal article that cites the success of pricing at Emerson with a quote / reference to Jerry Bernstein.
Copyright © 2004, Price Improvement Team LLC. All Rights Reserved.