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New product pricing is one of the most difficult elements in the pricing process, and yet is often the pricing element which holds the most opportunity for price improvement. The first step in gaining improvement is to provide your people with a process that encompasses the many elements that must be considered. The Price Improvement Team has developed an innovative and interactive New Product Pricing Seminar to give your people the skills they need to get a good result. This half day seminar has been well received at over 25 engineering/technology based companies.
The Price Improvement Team has the experience you need to provide in-depth consultation to meet your new product pricing needs. Our article "Engineering New Product Success" has been published in the international journal Industrial Marketing Management. The results of our New Product Pricing Process have also been cited in the Wall Street Journal.
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